WON'T YOU BE MY NEIGHBOR?
DESIGN PHILOSOPHY
My work sits at the intersection of design, technology, storytelling, and physical experience. The strongest work happens when these disciplines overlap. I bring a creative art director’s visual perspective, a UX designer’s systems thinking, a developer’s understanding of implementation, an experiential designer’s awareness of physical space and audience interaction, and a creative technologist’s curiosity about what technology can make possible.
I began my journey as a graphic designer in the early 2000s and have been fortunate to have worked in every field that I love since then. My scope of work spans from illustration to development across multiple areas such as video games, marketing, and themed design. I am an expert multidisciplinary professional. My skill set is as vast as my children. Since I do not golf nor fish, I spend most my free time working out solutions to problems that never existed in the first place, along with making sure my children do not get eaten by free-roaming bears. One of those problems I'm currently trying to solve is found here in my Project Sojo. If you need a new neighbor, I'm already taking off my shoes. Just let me know.
